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The Suicide Prevention Public Education Program’s Think Mental Health Campaign is a key initiative of the State-wide suicide prevention strategy, Suicide Prevention 2020: Together we can save lives (the Strategy), under Action Area One - Greater public awareness and united action across the community.

The Think Mental Health Campaign is part of a comprehensive approach to mental health promotion and mental illness prevention. It supports other initiatives to prevent and reduce suicide in Western Australia. There are a number of mental health initiatives being delivered in Western Australia and Australia. The Think Mental Health Campaign’s focus is on assisting the Western Australian community to connect with the best information, support and services for their particular situation, without duplicating the good work already being done.

The Campaign has been developed in consultation with an expert reference group,
regional Suicide Prevention Coordinators and the Ministerial Council on Suicide Prevention, and formally tested amongst the target audience. A range of campaign strategies have been developed, which will be delivered state-wide by the Mental Health Commission and locally by the Suicide Prevention Coordinators based in the metropolitan area and across regional Western Australia. The Campaign will develop over time to address a range of issues for priority target groups.

Mental Health Commissioner
introduces the Think Mental Health Campaign 

Video 1 - 60 sec

Video 2 - 30 sec

Key messages 

  • Check in on a mate, or someone you care about if they're not going so well;
  • Talking and listening are powerful; and
  • Mental health issues can affect anyone. It may be difficult at first but talking can help.  

Target group

Phase one targets men aged 25 to 54-years living in Western Australia and family and friends of men aged 25 to 54-years living in Western Australia. Men have been chosen as the focus of phase one, as three out of four deaths by suicide in Western Australia are male. The campaign aims to raise awareness of the fact that mental health issues can affect anyone and encourages men, family and friends to check-in on a mate or someone close to them if they are not going so well.

Campaign objectives  

The campaign will contribute to: 

  • Promoting mental health and wellbeing;
  • De-stigmatising mental health issues;
  • Assisting the Western Australian community to navigate the range of mental health activities and services available; and
  • Building resilience and improving the mental health and wellbeing of the Western Australian community.

Campaign Videos 

Check-in on someone close to you



30 second radio - 'talking and listening are powerful' 

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